Where is the GIPS® logo?

Posted by: Martine Dols

I noticed that I never saw the GIPS® logo on the websites / homepages of certified firms. After some digging I found out that it's not allowed according to the Advertising Guidelines (PDF) from the GIPS committee.

This is a missed opportunity.

GIPS should consider their own branding and be more flexible in their guidelines. Now you can only use it in a GIPS compliant presentation or on an advertisement. With the advertisement you may see an opening but besides the logo this has to contain all kind of technical composite info. That doesn't fit in a company homepage. Companies that are GIPS certified did a tremendous effort to become compliant but cannot make the utmost of it in their marketing. The logo will be hidden and only found by people that know what to ask for.

I posted this on our linkedin group forum and got some feedback.

David Flint wrote that he thinks GIPS should be more flexible, already years ago when there was a demand for it. He sees a trend in the UK that firms no longer see GIPS as a marketing tool. Mark Goodey and David Spaulding agree that being compliant is no longer a differentiator but a qualifier in the business.