The tale of our new website

Posted by: Johan Korteland

As you can see we have a new website at Koster Engineering.

The layout and set up have changed a lot. The reason why it had to be renewed is that we defined our marketing strategy and chose to use social media intensively. Plenty of definitions can be found on what social media is. Wikipedia says: "Using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. "

As the graphic designer at Koster Engineering, I got the task to translate this into a new website design. Key words for me were #clear, #plain, #accessible and #interactive. I wanted to get away from a design with a lot of visuals (sailboats in our case) that distract from the real message.

However, we did not abandon the whole maritime theme from the corporate layout. You will still find it 'floating' around through the corporate identity and the brochures.

In regards to the use of social media you will find the Company Blog and a Twitter stream (on the front page). In the near future various other functions will see the light of day on the Koster Engineering website. It is still a work in progress and as a designer I'll never say that a design or project is great and finished. As a designer you'll always have to see room for improvement. Most designs are good at best, but never finished. Same goes for this website.

That is the tale of our new website. More will come soon.

While you are here, please leave some feedback on what you think of our new website.